" Masu. This is the flow to define the [lever indicators] that will most improve the KPI. STEP 3. the lever indicators, we move on to ``setting the problem hypothesis.'' Setting the problem hypothesis We found that ``people who left the site without entering any items'' had the greatest impact. Therefore, in order to make it easier to formulate a hypothesis, we will change the question to ``Why do people move to the application form but leave without entering any fields?'' Are you leaving without entering any items? converted to the question Replacing the question with "Why XXX?" makes it easier to think of the hypothesis "It's because XXX.
" As a result of actually checking the recordings using the Marshall Islands Email List heat map tool and brainstorming hypotheses for the questions, the following hypothesis emerged. Is it possible that the screen display until the form input screen is displayed takes a long time, causing users to leave the site? Maybe you left the app because there were so many items visible in the first view that you felt it was a hassle to enter them? Maybe you transitioned to the form, but left because you thought now was not the time to make a purchase? A problem hypothesis comes to mind In the next step, we will consider a policy hypothesis for this problem hypothesis.
STEP 4. Plan measures We will consider ways (measures) to solve this problem based on the hypothesis that ``Due to the large number of items visible in the first view, users may have left the site because they felt it was a hassle to enter information.'' Measure planning After using top-notch web services such as GAFAM and comparing screenshots of competing sites, I came up with the following idea. Wouldn't it be possible to reduce the psychological burden by displaying the end time until the start of input? Wouldn't it be better to display the form in one-question-one-answer format instead of showing the entire form? By reducing the number of required fields, wouldn't it be possible to reduce the input burden and encourage first-time input? When it comes time to leave, wouldn't it be a good idea to use a modal method to send an input that is easier than a phone call? Ideas for measures Now, the only thing left to do is to elaborate on each policy hypothesis and deliver the functionality to users through AB testing and other methods.
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