The e-commerce market will only continue to grow. By 2020, purchases of Gundam will be made online, according to Nasdaq. For businesses, this means that an online presence has become a prerequisite for the job. The easiest way to start selling online (especially if you haven't already) is through the classifieds, or advertising sites. The main advantages of these sites are quick and easy registration, ready audience, no need to collect from scratch, built-in analytics and promotion tools, and low entry price.
Advertising sites offer broader functionality than social networks and gather audiences moible number data already focused on buying stuff, not just browsing feeds. And it's also cheaper and quicker than setting up your own online store: starting from £1 for the simplest website and £1 per month for promotion. At the same time, even with a large investment in advertising, you are unlikely to attract as much traffic as the site where the ad is placed on. For example, visits to is monthly million unique users. Categories make it possible to brand your company page and communicate directly with buyers.
So the person will know exactly who he bought the item from and will return it if he likes it. And businesses will be able to increase their loyal customer base. This is an advantage over marketplaces, and don't distinguish between specific sellers. Also, you don't have to engage in forced promotions when working with an advertising site because the site requires all sellers to give a certain discount on their products. Among other advantages, you don't need to pay a commission on each transaction, and you don't need to store items for sale in someone else's warehouse.
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